VISUAL
Color
Overview
Color can show you the way.
Color is a powerful means of both identification and communication for successful brands.
Consistent use of primary color palettes will help build visibility and brand recognition for City National Bank.
Primary
Bright Blue |
|
| HEX #0051A5 | |
| RGB 0, 81, 165 | |
| CMYK 100, 60, 0, 6 | |
| PMS 286C | |
Navy Blue |
|
| HEX #003C71 | |
| RGB 0, 60, 113 | |
| CMYK 100, 58, 9, 46 | |
| PMS 541C | |
White |
|
| HEX #FFFFFF | |
| RGB 255, 255, 255 | |
| CMYK 0, 0, 0, 0 | |
| PMS | |
Secondary
Private Blue |
|
| HEX #041E42 | |
| RGB 4, 30, 66 | |
| CMYK 100, 90, 13, 68 | |
| PMS 282C | |
Sky Blue |
|
| HEX #DCEEFB | |
| RGB 220, 238, 251 | |
| CMYK 12, 0, 0, 0 | |
| PMS 2707C | |
Neutral
Warm White |
|
| HEX #F1E8D8 | |
| RGB 241, 232, 216 | |
| CMYK 5, 7, 14, 0 | |
| PMS 663C | |
Cool White |
|
| HEX #DDE5ED | |
| RGB 221, 229, 237 | |
| CMYK 3, 0, 0, 5 | |
| PMS 656C | |
Gray
Gray |
|
| HEX #8E9089 | |
| RGB 142, 144, 137 | |
| CMYK 0, 0, 0, 40 | |
| PMS 7539C | |
Cool Gray |
|
| HEX #D0D0CE | |
| RGB 208, 208, 206 | |
| CMYK 0, 0, 0, 12 | |
| PMS Cool Gray 2C | |
Black |
|
| HEX #000000 | |
| RGB 0, 0, 0 | |
| CMYK 0, 0, 0, 100 | |
| PMS Cool Gray 2C | |
Accent
Teal |
|
| HEX #007096 | |
| RGB 0, 112, 150 | |
| CMYK 97, 19, 7, 25 | |
| PMS 7705C | |
Aqua |
|
| HEX #00A9CE | |
| RGB 0, 169, 206 | |
| CMYK 92, 0, 12, 0 | |
| PMS 312C | |
Yellow |
|
| HEX #FEDF01 | |
| RGB 254, 223, 1 | |
| CMYK 0, 10, 100, 0 | |
| PMS 116C, 115U | |
Warm Yellow |
|
| HEX #FFC72C | |
| RGB 255, 199, 44 | |
| CMYK 0, 21, 90, 0 | |
| PMS 123C | |
Gold |
|
| HEX #D19000 | |
| RGB 209, 144, 0 | |
| CMYK 0, 36, 100, 10 | |
| PMS 7550C | |
Rust |
|
| HEX #A9533F | |
| RGB 169, 83, 63 | |
| CMYK 6, 71, 67, 24 | |
| PMS 4054C | |
Purple |
|
| HEX #84329B | |
| RGB 132, 50, 155 | |
| CMYK 59, 94, 0, 0 | |
| PMS 2593C | |
Green |
|
| HEX #00965E | |
| RGB 0, 150, 94 | |
| CMYK 90, 6, 82, 3 | |
| PMS 340C | |
Brand Palette Ratio Graph
The ratio of color is not an exact science. To reiterate, the brand should be chiefly monochromatic, but to communicate other aspects of the City National Bank brand we must extend our palette as well as offer flexibility in design where it’s needed. The chart to the below represents a visual ratio to balance the usage for each segmentation of the new brand palette.
