VISUAL
Color
Overview
Color can show you the way.
Color is a powerful means of both identification and communication for successful brands.
Consistent use of primary color palettes will help build visibility and brand recognition for City National Bank.
Primary
Adhere to these color values across channels and applications.
Across our communications, our Primary colors play consistent and strategic roles.
Cool White is used whenever we apply an area of flat color. Bright Blue lives in our Shield. Hero copy is set in Bright Blue (or White, as needed).
Cool White | |
| HEX #E7EEF1 | |
| RGB 231, 238, 241 | |
| CMYK 3, 0, 0, 5 | |
Bright Blue | |
| HEX #0051A5 | |
| RGB 0, 81, 165 | |
| CMYK 100, 60, 0, 6 | |
| PMS 286C | |
Warm Yellow | |
| HEX #FFC72C | |
| RGB 255, 199, 44 | |
| CMYK 0, 21, 90, 0 | |
| PMS 123C | |
Note: Bright Yellow is a special value, used only in the RBC logo and for certain web applications (to ensure a higher contrast ratio when it appears on a Bright Blue background). For all other applications, use Warm Yellow. |
Bright Yellow | |
| HEX #FEDF01 | |
| RGB 254, 223, 1 | |
| CMYK 0, 10, 100, 0 | |
| PMS 116C, 115U C | |
Accents
Accent colors accompany our Primary values and are used sparingly and mindfully. For example, Ocean can be helpful to bring attention to specific words in hero copy. Infographics and data visualization benefit from a range of sympathetic colors. However, do not stray from RBC's look and feel by overusing Accent colors, and do not use color pairings with insufficient contrast.
Ocean | |
| HEX #0091DA | |
| RGB 0, 145, 218 | |
| CMYK 89, 18, 0, 0 | |
| PMS 2192 C | |
Sky | |
| HEX #51B5E0 | |
| RGB 81, 181, 224 | |
| CMYK 68, 3, 0, 0 | |
| PMS 298 C | |
Dark Blue | |
| HEX #003168 | |
| RGB 0, 49, 104 | |
| CMYK 100, 60, 0, 40 | |
| PMS 288 C | |
Tundra | |
| HEX #87AFBF | |
| RGB 135, 175, 191 | |
| CMYK 35, 3, 8, 7 | |
| PMS 550 C | |
Seaweed | |
| HEX #588886 | |
| RGB 88, 136, 134 | |
| CMYK 68, 12, 28, 35 | |
| PMS 7475 C | |
Apple | |
| HEX #AABA0A | |
| RGB 170, 186, 10 | |
| CMYK 29, 3, 100, 14 | |
| PMS 583 C | |
Sunburst | |
| HEX #FCA311 | |
| RGB 252, 163, 17 | |
| CMYK 0, 46, 95, 0 | |
| PMS 137 C | |
Sand | |
| HEX #B58500 | |
| RGB 181, 133, 0 | |
| CMYK 6, 32, 100, 24 | |
| PMS 125 C | |
Beige | |
| HEX #B8A970 | |
| RGB 184, 169, 112 | |
| CMYK 5, 9, 47, 23 | |
| PMS 4515 C | |
Slate Gray | |
| HEX #6F6E6F | |
| RGB 111, 110, 111 | |
| CMYK 40, 30, 22, 60 | |
| PMS 7540 C | |
Carbon | |
| HEX #899299 | |
| RGB 137,146,153 | |
| CMYK 10, 1, 0, 40 | |
| PMS 7544 C | |
Gray | |
| HEX #9EA2A2 | |
| RGB 158, 162, 162 | |
| CMYK 19, 12, 13, 34 | |
| PMS 422 C | |
Light Gray | |
| HEX #C1B5A5 | |
| RGB 193, 181, 165 | |
| CMYK 0, 4, 9, 24 | |
| PMS Warm Gray 4 C | |