VISUAL
Portraits
Overview
- Each office is responsible for its own staff portraits
- Subject should avoid wearing busy patterns or bright colors that distract and cast tint on skin tones. Neutral, earth and jewel tones are best.
- Make sure all ambient lights are turned off
or blocked - Do test shots first to calibrate setups to replicate the established style
- Lighting on subjects should be a natural, soft directional light source
- Shallow depth of field to blur background
Backgrounds
Executives
- Light-toned environmental background with neutral colors
- Avoid cluttered, busy patterns or completely flat colors in the background
Framing and Shot Choice
MUST: Include frontal shot and shots with the head turned slightly.
Framing should stay wider to provide flexibility for future use. Make sure both shoulders are in frame and top of head is not cropped. Any cropping should be done post-shoot.
Do
Capture a range of expressions and angles, looking into camera.
Do
Keep framing wider to show both shoulders and the top of the head.
Don't
Frame too tight or use colorful, busy distracting background. Avoid
blown-out backgrounds.
After the Shoot
Reduce each person’s options to five or six shots and let them select the final headshot portrait, plus one or two alternatives.
After final selections are made, retouch as necessary, removing blemishes and flyaway hair.
Fine-tune levels and contrast for each individual.
Save final retouched images as TIFF and JPEG at highest resolution, zip all files and upload files to:
https://cnb.app.box.com/folder/150497747109
Please name your files in the following format:
Office (such as NY, LA, UK, etc.)_LastName_FirstName_Image#
Once photos are retouched and cropped to consistent brand standards, final files will be stored in one place only for easy access and to ensure everyone is using the same retouched images. This will be a permanent, pin-able job on Workfront. To ensure we are using current photos, please do not keep a separate library locally.