VISUAL
Tribute Ads
If Marketing Materials include the name, identity, testimonial, statement, biographical information, photograph, film, video or audio recording, voice, likeness and/or logo of any person or entity, then an appropriate release and consent form must be obtained.
Also, if we are congratulating a person or person’s name is in the sole proprietorship company name, you MUST obtain a release and consent form from that individual even if that person does not know they are being congratulated prior to the event.
Exception: Using the name of a Charity in a tribute ad, does not require release/consent form.
Tier 1 - Custom Creative
Custom image and copy, used for ads or sponsorships that meet the following criteria:
- Relationship priority (breath, depth)
- Donation amount
- Segment priority
- Honoree
- Sponsorship
- Organization
- Creative time total = 10 days*
Additional hours/budget for these requests to come from LOB budget
*Creative time includes both design and copy, is general and is based on having all required elements at project start.
Tier 2 - Congratulations / Thank you
Brand template with custom copy, used for ads or sponsorships that meet the following criteria:
- Relationship priority (breath, depth)
- Donation amount
- Segment priority
- Honoree
- Sponsorship
- Organization
- Creative time total = 10 days*
Additional hours/budget for these requests to come from LOB budget
*Creative time includes both design and copy, is general and is based on having all required elements at project start.
Tier 3 - Business
Standard Brand template:
- Name/Contact Info of Colleague (if applicable and space permits)
- Name of Honoree (if applicable)
- Name of organization
- Creative time total = 5 days*
*Creative time includes both design and copy, is general and is based on having all required elements at project start.
HERE FOR EVERY STAGE OF THE JOURNEY.
WE APPRECIATE YOU.
YOU INSPIRE US.
HERE’S TO YOU.
Business ads with generic line:
HERE FOR EVERY STAGE OF THE JOURNEY.
Generic Line
WE APPRECIATE YOU.
Generic Line
YOU INSPIRE US.
Generic Line
HERE’S TO YOU.
Generic Line
Tier 3 - Charity
Standard Brand template:
- Name/Contact Info of Colleague (if applicable and space permits)
- Name of Honoree (if applicable)
- Name of organization
- Creative time total = 5 days*
*Creative time includes both design and copy, is general and is based on having all required elements at project start.
THANKS FOR ALL THAT
YOU DO.
YOU INSPIRE US.
YOU MADE IT POSSIBLE.
HERE’S TO YOU.
Charitable ads with generic line:
THANKS FOR ALL THAT
YOU DO.
Generic Line
YOU INSPIRE US.
Generic Line
YOU MADE IT POSSIBLE.
Generic Line
HERE’S TO YOU.
Generic Line
Tier 3 - Congratulations
Standard Brand template:
- Name/Contact Info of Colleague (if applicable and space permits)
- Name of Honoree (if applicable)
- Name of organization
- Creative time total = 5 days*
*Creative time includes both design and copy, is general and is based on having all required elements at project start.
Long Name
Short Name