VISUAL
Logos
Our City National Bank trademark is the graphical representation of our company and embodies the values we stand for—strength, modernity and confidence. To maintain brand integrity and keep it looking sharp and consistent, the size, color and proportions are fixed and may not be altered in any way.
All uses of the City National Bank logo must strictly adhere to the guidelines outlined in this document. Unauthorized adjustments, alterations or distortions are prohibited.
For external vendors and partners, prior written approval from City National's Brand and Creative Team is required before using the logo in any collateral or marketing materials. Non-compliance may result in the withdrawal of logo usage rights.
Primary logo lockup
Size & minimum spacing
Secondary logo lockup
Use when vertical space is restrictive
Logo Guidelines
Horizontal - Color Positive
Horizontal - Color Reversed
Horizontal - Monochrome Positive
Horizontal - Monochrome Reversed
Do's and Don'ts
Usage
Our corporate logo must always be reproduced from approved assets. The shape must not be altered in any way and its position within a layout should always be horizontal, e.g., don’t tilt or rotate the logo. The color must match exactly with the color defined in these guidelines.
Please note: All logo Do’s and Don’ts apply to both the horizontal and the vertical versions of the logo.
Correct
Reversed color logo for use on dark backgrounds
Correct
Black & white logo for use on one color light backgrounds
Correct
Reversed black & white logo for use on one color dark backgrounds
Incorrect
Incorrect colors used
Incorrect
Using an outlined shield on a white/light background
Incorrect
Using the solid white shield on a dark background
Don’t distort the logo or place at an angle or rotated.
Don’t use any other colors than the brand colors identified in the style guide.
Don't use the solid white shield on a dark background.