VISUAL

Logos

Our City National Bank trademark is the graphical representation of our company and embodies the values we stand for—strength, modernity and confidence. To maintain brand integrity and keep it looking sharp and consistent, the size, color and proportions are fixed and may not be altered in any way.

All uses of the City National Bank logo must strictly adhere to the guidelines outlined in this document.
Unauthorized adjustments, alterations or distortions are prohibited.
For external vendors and partners, prior written approval from City National's Brand and Creative Team is required before using the logo in any collateral or marketing materials. Non-compliance may result in the withdrawal of logo usage rights.

DOWNLOAD FDIC LOGO PACK

DOWNLOAD NON-FDIC LOGO PACK

VIEW LOGO REFERENCE GUIDE

Member FDIC Guidelines

The “Member FDIC” logo signifies that the bank is insured by the Federal Deposit Insurance Corporation (FDIC). It indicates that consumer deposits are protected by the U.S. government up to certain limits and helps provide peace of mind. When in doubt, always reach out to your marketing and compliance partners for guidance.

Use Member FDIC:

In Marketing Materials

To emphasize the safety and security of consumer deposits. This includes brochures, flyers, online ads, billboards, etc.
(If standard disclosures exist on an asset, FDIC indication is optional.)

Bank Website & Mobile App

To clearly communicate the level of protection offered to consumers. This should be prominent on pages related to accounts, deposits, online banking and client services.

Physical Locations

To inform clients at every point of interaction. This includes bank branches, ATMs and any place where deposits are accepted.

Client Communications

When communicating with clients about their accounts, deposit products or any information related to the security of their funds.

Do NOT Use Member FDIC:

General Company Information

Press releases, investor relations materials and other materials that do not directly relate to deposit products or services.

Non-Deposit Products

When marketing loans, credit cards, investment products or any other services that are not FDIC-insured.

Situations Where It May Mislead

Avoid using the logo in a way that could suggest that non-deposit products or services are also FDIC-insured.

For more information, see:

https://www.fdic.gov/news/press-releases/2023/pr23110.html
https://www.fdic.gov/deposit-insurance/questions-and-answers-related-fdics-part-328-final-rule
https://www.ecfr.gov/current/title-12/chapter-III/subchapter-B/part-328

Primary logo lockup

Member FDIC

Size & Minimum Spacing

No Member FDIC

Size & Minimum Spacing

Secondary logo lockup
Use when vertical space is restrictive

CN Bank (Florida Only)
This logo to be used in the Florida market ONLY.

Member FDIC

No Member FDIC

DOWNLOAD CN BANK LOGO PACK

Logo Guidelines

Horizontal - Color Positive

Horizontal - Color Reversed

Horizontal - Monochrome Positive

Horizontal - Monochrome Reversed

Do’s and Don’ts

Usage

Our corporate logo must always be reproduced from approved assets. The shape must not be altered in any way and its position within a layout should always be horizontal, e.g., don’t tilt or rotate the logo. The color must match exactly with the color defined in these guidelines.

Please note: All logo Do’s and Don’ts apply to both the horizontal and the vertical versions of the logo.