VIDEO

Typography

For additional guidance, refer to Visual Identity > Typography.

Primary fonts used in video are Proxima Nova Regular, Bold and Black.


When adding type to video, which can include supers and lower thirds, it’s important to follow City National Bank’s typography guidelines to ensure the end result is legible, clean and has proper brand recognition.

Here are examples that don’t align with City National’s Brand Guidelines. These designs are busy, cluttered and have improper type treatments. Designs should have a clean look, use plenty of white space around graphic elements and have a clear visual hierarchy.

Do
Headline = Proxima Nova Black
Body Copy = Proxima Nova Regular
Alignment = Left

Don't


Do
Headline = Proxima Nova Black
Body Copy = Proxima Nova Regular
Alignment = Left

Don't


Do
Headline = Proxima Nova Black
Body Copy = Proxima Nova Regular
Alignment = Left

Don't