VIDEO
Watermark Bugs
All video content should be properly watermarked with one of City National Bank’s approved logo bugs before being published. Use Title Safe Area overlay lines as guides for proper bug placement.
City National Bank Ladder Bug
Ladder bug should be considered the default watermark when producing video content for City National Bank.
- Place logo bug on lower right corner of frame and align to inner edges of title safe area guides.
- Ladder should be 108 pixels high.
- 60% opacity
- 1920x1080 PNG file with proper bug placement and opacity can be downloaded here: City National Bank Ladder Bug
Ladder Bug Use Examples:
- Virtual Events: Economic and Investment Forum
- Community Videos
- City National Bank History Videos
1. Title Safe Area = 90% of 16x9 full frame
2. Ladder Height = 108 pixels
City National Bank Logo with No Shield
Logo with No Shield has been used primarity in videos created for national campaigns, to create logo and brand recognition.
- Place logo bug on lower right corner of frame and align to inner edges of title safe area guides.
- Logo should be 360 pixels wide.
- 60% opacity
- The 1920x1080 PNG file with proper bug placement and opacity can be downloaded on the Logos page.
City National Bank Creative Studio approval required for use.
Logo Bug Use Examples:
• Nationwide campaigns to create brand recognition. e.g. CNBC Testimonials - Paid Media
• High profile events. e.g. Tribeca Film Festival / Tony’s
1. Title Safe Area = 90% of 16x9 full frame
2. Ladder Width= 360 pixels
Ladder in Circle Bug
The circle bug is primarily used in social posts but has been approved to be used in several videos where the ladder bug doesn’t work with the visual treatment of that video.
Example below: A white ladder bug would vanish on the white bar.
- Place logo bug on lower right corner of frame and align ladder to inner edges of title safe area guides.
- Circle should have a diameter of 110 pixels
- 100% opacity.
Circle Bug Use Examples:
- Social Media Posts
- Sidekick Videos
- Beyond The Spotlight Series
City National Bank Creative Studio approval required for use in video.
1. Title Safe Area = 90% of 16x9 full frame
2. Circle Diameter = 110 pixels