Social media is where City National’s brand personality meets our audiences—one post, comment or share at a time. And in an industry built on trust, every word and image matters. This guide is your starting point for crafting content that’s not just compliant, but also compelling.
We aim to deepen our connections with clients and communities, meeting them where they are and speaking to what matters most. Whether you’re creating content for individuals or businesses seeking financial support and guidance, this guide will help:
- Define the tone, visuals and strategy that reflect our values.
- Create content that’s engaging and follows compliance best practices.
- Ensure consistency across owned social media channels.