When we first opened our doors in 1954, we made a promise to advance the financial success of individuals and entrepreneurs, their families and communities. Every day we transform ambition into action by fusing expertise with sharp perspective—so our clients can navigate life’s biggest financial decisions with clarity and confidence.
City National Bank’s visual identity embodies a modern, approachable, and genuine tone, designed to reflect trust and expertise while maintaining accessibility and warmth.
Our voice matters and how we communicate is constantly changing. To stay relevant, our language needs to evolve so it meets our audiences where they are. This voice applies across all client-facing channels. It is meant to be flexible and adaptable across our multiple segments and lines of business, while reflecting our entrepreneurial spirit.
